Monday Haircare
Brand & Identity

Creative lead, Brand Identity, Design direction, Art direction

2021-2023

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The early stages of Monday Haircare focused on defining its place within a fast-moving, trend-led beauty space, with visual identity central to its position in the global market.

As lead creative, the focus was on evolving the brand as it scaled globally, building a recognisable look and feel across AU, NZ, US, UK, Europe and Asia.

The direction introduced a playful, expressive layer to the brand. Each bubble, flower and gummy was thoughtfully crafted in 3D, forming an immersive world that suggested texture and scent.

This work strengthened visibility and supported growth, showing the impact of design-led thinking in building a modern global brand.

The brand’s visual identity was recognised at the Best Awards, receiving the highest honours: the Purple Pin and Gold Pin. More info here

Additionally, this work was recognised at the Good Design Awards. View here

Brand Creative:
Creative Director: Monique Robins | Design Director: Leena Park, Nicole Miller-Wong | Copywriter: Elle McClure | Team Members: Lauren Chow, Hannah Avery, Ethan Wilson, Marc Day, Paul Groenendijk, Chloe Zhang.
3D Motion and Augmented Reality:
Creative Direction: Leena Park | 3D Rendering and Animation: Ethan Wilson

Process (3D Stills & Animation)