Serato Level Up
25 Years of Serato
Campaign and Story lead, Art direction 2024 Featuring:
Dahi
TRAKGIRL
Quiana Parks
Hollywood Cole
DJ Craze
For their 25th anniversary, Serato celebrated what the platform enables: creating and performing music.
From emerging artists to global legends, it reflects how music making is shaped by observation and finding rhythm in the world around us: transforming sound into music, all driven by a “Level Up” mindset.
Brand Creative:
Campaign Lead: Leena Park, Diana Simumpande
Creative Director: Abbas Deidehban
Art Director: Leena Park
Producer: Kat Egarr
Artist Relations: Op Miller, Matt Perry
Director: Jonatán López
Executive Producer: Chelsea Greenwood
Production Company: Bryght Young Things
Head Of Production: Steve Cozzarelli
Senior Producer: Lucas Carpenter
Line Producer: Alex Advocaat
Production Manager: Chris Rocco
Production Coordinator: Ian Kornfeld
1st AD: John Scott Wilson
2nd AD: Dave Ebel
Movement Coach: Robert Vail
Photographer: Neil Kryszak
Dp: Zoe Simone-Yi
Steadicam: Franz Brun
1st AC: Colton Huynh
2nd AC: Oliver Finley
Media Manager: Kari Hustad
Gaffer: Omar Nasr
Best Electric: Agustina Biasutto
Electrics: Kelley Nesper, Khalid Riley
Key Grip: Jared Herrmann
Best Grip: Riad Deeb, Bliss Boussant
Grips: Dan Connelly, Cesar Tejada
Swing: Harrison Rusk
Genny Op: Caio Ribeiro
Production Designer: Katie Balun
Art Director: Luis Marciliano
Set Dec: Lili Teplan
Set Dressers: Abigail Harris, Jarod Walker, Jared Greenberg
Leadman: Joe Proscia
Foreman: Santiago Guerrero
Prop Master: Danny Teplan
Prop Asst: Javier Scalley
Wardrobe Stylist: Rachel Dainer-Best
Wardrobe Asst: Hannah Shevlin, Gabby Weis
Hair: Shantell Kelly
MUA: Evie Rybchenko
Locations: Katie Corry, John-Paul Winger
PA - Prod Truck: Juan Castillo, Will Advocaat
PA - Vans: Emerson Minor, Gabe Mejia, Maggie Sullivan, Jake Svagdis
Post Producer: Brendan Banks
Edit: Nick Deliberto
Assistant/Additional
Edit: Jill Sarao
Cartel Producer: Sarah Schachte
Color: Mikey Pehanich
Color Producer: Alex Lubrano
Sound Mixer: Ariel Loh
Sound Mix Producer: Lia Ouyang Rusli
VFX: Covert | VFX: Andy Milkis