Apple Music
Women To The Front
Campaign and Story lead, Art direction, Graphic design 2025 Created with Apple Music to support streaming on DJ platforms, the project launched during International Women’s Month as a franchise titled Women To The Front, spotlighting ZEEMUFFIN.
A story-led interview opens with a phone call, grounding the film in her voice before moving through key moments in her career and music.
Rooted in her South Asian heritage and New York upbringing, her sound blends cultures and the contrast of her day job and night job. Rich colour, layered imagery, and motion blur reflect this duality.
Application
DJ integration: Apple Music | Serato
Brand Creative:
Campaign and Story Lead: Leena Park, Diana Simumpande | Creative Director: Abbas Deidehban | Art Director and Designer: Leena Park | Copywriter: Diana Simumpande | Producer: Kat Egarr | Artist Relation: Lovelisa Dizon, Op Miller
Director Abbas Deidehban | Two Caats Productions | EP Alex Advocaat | Production Manager Ian Kornfeld | Assistant Director Steve Valle | Production Assist
Shannon Fogarty, Nitara Ortiz, Juan Castillo
Photographer Anumeha Sinha | BTS videographer Jeremy Dehitta | Artist Manager John Bogaard | Hair Deandre Peoples | Makeup Amrita Mehta
Director of Photography Joanna Thanh Ha Nguyen | Idil Eryurekli 1st AC | Sandy Werb 2nd AC | Gaffer Ace Buckley | Key Grip Matthew Foundoulis | Best Electric Maximo Maluso | Best Grip Harrison Rusk | Swing Sam Dahman | On Set Sound Mixer Harry Flax | On Set Editor Nicholas BriggsAdditional LED Wall Editor Drew Mercandante
Production Designer Crystal Geller | Art Assitants Kailah Armand, Leone Sky, Brie Noel Taylor & Andy Selkow | Editor Ciara Boniface | Post Producer Rebekka Bryndis Björnsdóttir | Original Music: ZEEMUFFIN | Supervising Sound Mixer Derrick De Mayo | Colorist Mikey Pehanich | Color Assistants Amonnie Nicolas & Nick Yelesin | Color EP Alexandra Lubrano | Color Coordinator Alex Ponce | Ian Blewitt VFX