Birkenstock
EVA Summer

Creative direction, 3D motion direction2023
For Birkenstock, I directed an identity brought to life through 3D motion, capturing a summer energy while highlighting the versatility of the EVA sandal.

The concept was expressed through three digital ads: one focused on its water-friendly functionality, another on a relaxed summer atmosphere, and a final piece showcasing the full range at sunset to close the campaign.



Creative Direction: Leena Park | 3D Rendering & Animation: James Li